by The global eyelash serum market is a multi-billion dollar industry aimed at enhancing the appearance of eyelashes. Eyelash serums contain ingredients like peptides, vitamins and natural extracts that nourish lashes from the roots, promoting lash growth and thickness. Regular application results in fuller, longer lashes that help frame the eyes and accentuate one’s appearance without extensive use of mascara. The need to groom and enhance natural beauty non-invasively is driving the demand for eyelash serums.
The Global Eyelash Serum Market is estimated to be valued at US$ 936.3 Mn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 to 2031.
Key players operating in the eyelash serum market are Grande Cosmetics LLC., L’Oréal S.A., Skin Research Laboratories, Topix Pharmaceuticals, Inc., e.l.f. Cosmetics, Inc., Shiseido Co.,Ltd., Pacifica Beauty LLC, Athena Cosmetics, Inc., rapidlash, Ardell International Inc., JB LASHES, Replenix, LiLash, Rodan Fields, Obagi Cosmeceuticals LLC., and Estée Lauder Inc.
Key Takeaways
Key players: Key players operating in the eyelash serum market are focusing on product innovation. For example, Grande Cosmetics LLC launched a lash serum infused with biotin, peptides and conditioning panthenol to strengthen lashes from the inside out.
Growing demand: Rising focus on appearance and grooming habits has boosted the demand for eyelash serums globally. Easy availability online and in stores has made these products more accessible.
Global expansion: Major Eyelash Serum Market Demand brands are expanding their operations internationally through stringent quality norms and customized formulations catering to different hair and lash types across regions.
Market key trends
Combination products: A key trend gaining popularity is the launch of Eyelash Serum Market Size and Trends blended with other elements. For example, serums incorporating nourishing oils, conditioners and tints are helping improve lash performance and definition.
Natural and organic ingredients: Brands are emphasizing the use of natural peptides, vitamins and herbal extracts in formulations to attract conscious consumers. Sustainability initiatives are also being adopted to build brand trust.
Multichannel advertising: Companies are promoting Eyelash Serum Market
through targeted digital campaigns, social media influencers and brand partnerships to increase visibility and capture new customers online as well as in stores.
Porter’s Analysis
Threat of new entrants: Low, as the market is already crowded with many major players and requires high capital to enter.
Bargaining power of buyers: Moderate, as there are many branded and cheap substitutes available for consumers to switch.
Bargaining power of suppliers: Low, as raw materials used in production of eyelash serums are commodity and widely available.
Threat of new substitutes: Moderate, as other cosmetic products like eyelash extensions, mascaras provide alternatives.
Competitive rivalry: High, as the major players compete on the basis of quality, pricing, marketing and innovation.
Geographical Regions
North America region dominates the global eyelash serum market in terms of value. Increased consumer spending on premium cosmetic products and high awareness about new beauty treatments in countries like U.S. and Canada drives the market.
Asia Pacific region is expected to witness the fastest growth during the forecast period. Factors such rapid economic development, rising living standards, growing working woman population gradually adopting beauty treatments in countries like China, India, Japan, and South Korea supports the market expansion.
*Note:
1. Source: Coherent Market Insights, Public Source, Desk Research
2. We have leveraged AI tools to mine information and compile it.
About Author - Ravina Pandya
Ravina Pandya,a content writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemicals and materials, etc. With an MBA in E-commerce, she has expertise in SEO-optimized content that resonates with industry professionals. LinkedIn Profile
