by The commercial display market involves a wide range of display products that are utilized across various industries including retail, hospitality, sports and entertainment. Commercial displays include LCD, LED, OLED and other innovative display technologies that offer superior visual experiences. These displays are larger in size ranging from 27 inches to over 150 inches and are installed both indoors and outdoors at public spaces. Commercial displays provide detailed images, seamless connections for presentations and digital signage across various locations.
The global commercial display market is estimated to be valued at US$ 59.72 Bn in 2024 and is expected to exhibit a CAGR of 6.1% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the commercial display market are Cdw Corporation, Cisco Systems, Inc., Dell Technologies Inc., Koninklijke Philips N.V., LG Display Co., Ltd., NEC Display Solutions., Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, Allsee Technologies Ltd., AUO Corporation, Baanto International Ltd., BOE Technology Group Co. Ltd., Christie Digital Systems Canada Inc., Corning Incorporated, E Ink Holdings Inc., Elo Touch Solutions, Inc., Euno Displays Technologies SL, Guangdong Baolun Electronic Co., Ltd, HannStar Display Corporation, Japan Display Inc., Kent Displays, Inc., Koninklijke Philips N.V., Panasonic Corporation, Planar Systems, Inc., Shenzhen Tiancheng International Technology Co., Ltd., TCL China Star Optoelectronics Technology Co.,Ltd., Tech Global Inc., ViewSonic Corporation.
The Commercial Display Market Size provides numerous opportunities owing to continued investments in advanced display technologies. Growing infrastructure across various industry verticals also complements demand. There is substantial scope for innovative displays with interactive capabilities for diverse applications.
Emerging display technologies such as QLED, OLED, micro-LED and flexible displays are stimulating growth in the commercial display market. Advanced displays offer higher resolution, lower power consumption and eco-friendly designs well-suited for public spaces. Mini LED backlit LCDs also provide rich contrast with slim designs.
Market Drivers
The rising adoption of digital signage across various industries is a key driver for the commercial display market. Commercial displays have become integral for interactive presentations, retail promotions and destination guides. Growing consumerism and urbanization complement investments in commercial infrastructures that incorporate advanced display technologies. Swift advancements in electronics and connectivity solutions also promote smart commercial displays with IoT integration.
Current challenges in commercial display market
The commercial display market is facing several challenges currently due to changing consumer preferences and global economic downturn. Supply chain disruptions caused by Covid pandemic and ongoing Russia-Ukraine conflict have led to rise in raw material costs like semiconductor chips and precious metals which is negatively impacting margins of display manufacturers. Rapid technology shifts from LCD to OLED and micro-LED displays require heavy R&D investments which is a financial challenge for small and mid-size players. Growth in demand for large format displays for digital signage and interactive displays have increased competition in commercial segment. Lack of global standardization in size, resolution and interface protocol also creates interoperability issues for display solutions used across regions.
SWOT Analysis
Strength: Advanced display technologies like 4K, 8K, flexible and transparent displays widen product portfolio. Established brand image and global distribution network provides competitive advantage.
Weakness: High dependence on few component suppliers makes supply chain vulnerable to disruptions. Slow adoption of newer technologies increases risk of product obsolescence.
Opportunity: Growth in commercial applications like digital signage, interactive whiteboards and interactive retail experiences presents new revenue streams. Expanding e-commerce will drive demand for large format displays in warehouses.
Threats: Trade war between US and China creates geopolitical risks. Growing environmental regulations around e-waste disposal increase compliance costs. Price wars amid oversupply can dent profit margins.
Geographical regions of concentration
In terms of value, the North American region holds the largest share in commercial display market currently accounting for more than 35% share due to high demand from retail, corporate offices and advertising industry in US and Canada. Asia Pacific region led by China, India and Japan is second largest region and growing rapidly owing to digitization programs, infrastructure development and business hub expansion activities in the region.
Fastest growing region
The commercial display market is forecast to grow fastest in Asia Pacific region during the forecast period of 2024 to 2031. China, Japan and South Korea are already leading manufacturing hubs for smartphones and consumer electronics driving display component production in the region. Rapid infrastructure development and business expansions in emerging Asian countries like India fuel demand for large format digital signage and interactive displays, pushing Asia Pacific region to become largest commercial display market globally by 2031.
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1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it
