by The Event Management Software Market is estimated to be valued at US$ 15313.69 Mn or millions in 2023 and is expected to exhibit a CAGR of 11.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Event management software facilitates event planning by providing a centralized platform to plan, promote, and host events while streamlining workflows and tasks. It assists event organizers in managing event registrations, floor plans, invoices, and staff schedules. Various features include registration forms, ticket sales, venue sourcing, budget tracking, floor plans, volunteer coordination, email marketing and promotion through social media integrations. Event management software helps in reducing costs, saving time, and increasing productivity for event organizers.
Market Dynamics:
Two major drivers contributing to the growth of event management software market are growing use of cloud and mobile technologies for events and increasing requirement to improve operational efficiency of event organizers. With growing digitalization, more event organizers are adopting cloud-based event management solutions as it provides flexibility, scalability and reduces costs associated with on-premise deployment and maintenance. Furthermore, event management software helps event organizers streamline workflows, track budgets, monitor sales and engage effectively with attendees through various integrated tools and analytics features, thereby improving overall operational efficiency. Additionally, features like automated reminders, mobile access and e-ticketing have made event management software an essential tool for organizing various types of events.
Segment Analysis
The global event management software market is dominated by the cloud segment. Over 95% of event management software solutions offered today are cloud-based, as cloud deployment enables anytime access to event management features from any location. Cloud-based event software also offers seamless data sharing capabilities and reduces infrastructure costs for event organizers.
PEST Analysis
Political: Regulations regarding event safety and risk management have increased the need for streamlined event coordination and documentation tools.
Economic: Growth in the meetings, incentives, conferences and exhibitions industry is driving demand for efficient event management software that can scale according to event size.
Social: Rising mobile connectivity and social media usage have prompted event organizers to offer more engaging experiences through digital interaction and networking.
Technological: Advancements in virtual and hybrid event platforms are facilitating immersive online participation and content delivery capabilities.
Key Takeaways
The Global Event Management Software Market Growth is expected to witness high, exhibiting CAGR of 11.% over the forecast period, due to increasing adoption of digital technologies. Rapid digitalization of events post-pandemic and integration of virtual and hybrid models are accelerating software uptake.
Regional analysis
North America dominates the global event management software market currently, owing to rapid technological adoption and presence of major players in the region. Asia Pacific is poised to depict the fastest growth through 2030 on back of rising middle-class population, growth in the events industry and increasing investments by software providers in the region.
Key players
Key players operating in the event management software market are Cvent, Inc., Certain, Inc., Zoho Corporation, Zerista, etouches Inc., Gather Technologies Inc., EventBrite Inc., EventZilla, Xing Events, SocialTables ̧ Bizzabo Inc., and Ungerboeck Software International. These players are focusing on product innovation and partnerships to consolidate their position in the market.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
