by The facial tissue market is estimated to be valued at US$ 13.41 billion in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Facial tissue refers to a soft, absorbent, disposable paper product that is used for various purposes such as wiping the face, removing makeup, and cleaning spills. The increasing awareness about hygiene and the rise in disposable income are the primary factors driving the growth of the facial tissue market. Facial tissues provide convenience and are widely used in residential households, commercial places, and healthcare facilities. Moreover, the increasing prevalence of allergies and infections has further boosted the demand for facial tissues. Additionally, the availability of a wide range of facial tissue products with different features such as thickness, softness, and fragrance has also contributed to market growth.
Market Dynamics:
The facial tissue market is driven by two key factors. Firstly, the growing consumer awareness about hygiene and cleanliness, especially in the wake of the COVID-19 pandemic, has significantly increased the demand for facial tissues worldwide. The need for maintaining personal hygiene and preventing the spread of infections has led to a surge in the adoption of facial tissues. Secondly, the rise in disposable income among individuals has also contributed to the market growth. This increased disposable income enables consumers to spend more on personal care and hygiene products, including facial tissues. As a result, the facial tissue market is expected to witness high growth in the forecast period 2023-2030.
SWOT Analysis:
- Strengths:
- The facial tissue market has experienced consistent growth due to its high demand for personal and household hygiene, especially during flu seasons and in pandemic situations.
- The market is driven by the increasing awareness and importance of maintaining good hygiene practices, leading to a rise in the adoption of facial tissues.
- The market is dominated by key players such as Kimberly-Clark, Procter & Gamble, and Hengan, who have established brand reputation and distribution networks globally.
- Weaknesses:
- Availability of alternative products such as handkerchiefs and reusable cloth tissues might pose a challenge to the growth of the facial tissue market.
- The environmental impact of disposable facial tissues, especially in terms of deforestation and waste generation, raises concerns among environmentally conscious consumers.
- Opportunities:
- The growing urbanization and increasing disposable income in emerging economies present opportunities for market expansion.
- Increasing consumer preference for sustainable and eco-friendly facial tissue products can create avenues for innovation, such as the introduction of recycled and biodegradable facial tissues.
- Threats:
- Intense competition among key players in terms of product pricing and brand loyalty can impact the market growth.
- The availability of counterfeit facial tissue products in the market poses a threat, affecting consumer trust and brand reputation.
Key Takeaways:
The Global Facial Tissue Market Growth is expected to witness high growth, exhibiting a CAGR of 7.3% over the forecast period (2023-2030), primarily driven by the increasing demand for personal and household hygiene practices. North America is expected to dominate the market due to the high consumer awareness and adoption of facial tissues. Key players operating in the facial tissue market include Kimberly-Clark, Procter & Gamble, Hengan, Vinda, C&S, and WEPA. These players have established themselves as leaders in the market, leveraging their brand reputation and global distribution networks. The market also presents opportunities for innovation, such as the development of sustainable and eco-friendly facial tissue products to cater to the growing consumer preference for environmentally conscious choices.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
