by The Feminine Hygiene Products Market is estimated to be valued at US$ 36.20 Bn in 2023 and is expected to exhibit a CAGR of 4.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Feminine hygiene products refer to personal care items used by women during their menstrual cycles or other bodily functions. These include sanitary napkins, tampons, feminine hygiene washes, and panty liners. Such products help maintain cleanliness, comfort, and hygiene during menstruation. With rising awareness about women’s health and hygiene, the demand for innovative and organic feminine hygiene products is growing.
Market key trends:
Changing social perceptions about menstruation and feminine hygiene have led to increased adoption of reusable and eco-friendly options. Growing concerns about plastic waste have fueled demand for sustainable products made with organic cotton or bamboo. Companies are introducing new lines of chlorine-free tampons and menstrual cups manufactured without the use of harmful chemicals. The availability of modern feminine hygiene options through e-commerce channels is further fueling market growth. Moreover, rising health consciousness and disposable income levels in emerging nations will continue driving the overall feminine hygiene products market in coming years.
Porter’s Analysis
Threat of new entrants: Low capital requirement and limited proprietary technology make the threat of new entrants moderate in the feminine hygiene products market. However, the presence of dominant established brands pose strong barriers.
Bargaining power of buyers: The bargaining power of buyers is moderate due to the availability of substitute products and price sensitivity of buyers. However, brand loyalty and lack of product differentiation keep the bargaining power in check.
Bargaining power of suppliers: The bargaining power of suppliers is low due to the availability of raw material substitutes and suppliers not having control over switching costs.
Threat of new substitutes: New substitutes pose low threats as feminine hygiene products have well-established substitutes like sanitary pads, tampons etc. with high customer acceptance.
Competitive rivalry: High due to the presence of global players and private labels intensifying price wars.
SWOT Analysis
Strengths: Rising women population, awareness campaigns, and product innovation.
Weaknesses: High capital requirement, seasonality of products, and waste disposal issues.
Opportunities: Untapped markets in developing nations, bio-based and organic products, retail expansion.
Threats: Stringent regulations, low-cost substitutes, and social stigma in some regions.
Key Takeaways
The Global Feminine Hygiene Products Market Growth is expected to witness high, exhibiting CAGR of 4.8% over the forecast period, due to increasing women health awareness and demand for advanced products. The Asia Pacific region dominated the market in 2023 with over 35% share due to large consumer base and growing middle-class population in India and China.
Regional analysis: Asia Pacific region is estimated to be the fastest growing market for feminine hygiene products owing to increasing women population, growing disposable incomes, and rising awareness about hygiene products due to government campaigns. China and India occupy major shares in the regional market.
Key players: Key players operating in the feminine hygiene products market are Procter & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Johnson & Johnson Services, Inc., and Essity AB. Major players focus on capacity expansions, new product launches, and mergers & acquisitions to gain higher shares.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
