by Women’s swimwear includes one-piece swimsuits, tankinis, and bikinis meant for women to wear during swimming, sunbathing, and other water activities. They offer comfort, support and style for various beach and water sports activities.
The global Women’s Swimwear Market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Increasing participation in beach activities and water sports has fuelled the demand for stylish and comfortable swimwear for women in recent years. The rising inclination towards swimming, surfing, and other beach exercises among women has boosted the sales of swimsuits. Moreover, the growing popularity of swimwear as a fashion statement has prompted top brands to offer a wide variety of stylish and trendy designs made from innovative materials to attract more customers.
SWOT Analysis
Strength: Women’s swimwear offers various styles, designs and fabrics which appeal to the changing fashion trends and preferences of women. This allows manufacturers to cater to a wide target audience.
Weakness: The women’s swimwear industry is highly dependent on weather conditions and seasonal demand. Unpredictable weather can negatively impact sales.
Opportunity: Growing popularity of water sports and beach activities has increased demand for fashionable and functional swimwear. Manufacturers can leverage this trend to launch innovative products.
Threats: Intense competition among existing players can lead to pricing pressures. Additionally, geo-political issues can disrupt supply chains and international trade.
Key Takeaways
Global Women’s Swimwear Market Size is expected to witness high growth over the forecast period of 2023 to 2030. The market is projected to reach a value of US$ 9058.77 Mn by 2024, expanding at a CAGR of 5.7% during the forecast period.
Regional analysis
Europe dominates the global women’s swimwear market currently, driven by warm weather, coastal lifestyle and popularity of beaches in countries such as Italy, France and Spain. However, Asia Pacific is expected to emerge as the fastest growing region on account of rising incomes, increasing disposable incomes of women and popularity of water sports in countries such as China, India and Malaysia.
Key players
Key players operating in the women’s swimwear market are LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. These companies enjoy a strong brand presence and hold a significant share of the global market. They focus on designing innovative products and utilizing celebrity endorsements to increase their consumer base.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
