by Prebiotics are non-digestible carbohydrates that promote the growth of beneficial microorganisms in the intestines. They are commonly found in foods like onions, garlic, bananas and are added to dietary supplements. Prebiotics help to improve digestive health, gut function and immunity. Dietary supplements containing prebiotics are available in the form of tablets, capsules, powders, gummies and liquids. With rising health consciousness, consumers are increasingly opting for dietary supplements fortified with prebiotics to gain associated digestive and overall health benefits.
The global prebiotics for dietary supplements market is estimated to be valued at US$ 2430.9 Mn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The growing demand for nutraceuticals is expected to drive the growth of the prebiotics for dietary supplements market over the forecast period. The increasing health conscious population has shifted their focus from illness treatment to prevention. This has resulted in higher spends on nutraceutical supplements, including prebiotics. Additionally, rising awareness about the role of gut health and prebiotics in maintaining overall well-being is also fueling the market growth. Moreover, advancements in technologies have enabled the development of innovative delivery forms including gummies, chews and RTD shots containing prebiotics. This wide choice of delivery formats has increased product accessibility and boosted market sales.Changing consumer lifestyle and busy schedules have driven demand for convenience dietary supplements.
Segment Analysis
The prebiotics for dietary supplements market is segmented into type and application. By type, the market is dominated by inulin sub segment. Inulin holds around 55% market share as it is easily soluble, stable during processing and shelf-life of products. By application, the prebiotics dietary supplements market is dominated by nutrition supplements sub segment. Nutrition supplements dominated the market with around 70% share as prebiotics are widely used in supplements for elderly population for gut and digestive health.
PEST Analysis
Political: The market is positively impacted by regulations supporting use of prebiotics as functional ingredients in dietary supplements in countries like US, Europe and Japan. However, stringent labeling and approval process impact small players.
Economic: The rising health awareness and disposable incomes in emerging economies is driving demand. However, high R&D costs involved in new product development impact small players.
Social: Growing elderly population and focus on preventive healthcare is driving adoption of prebiotics supplements. Social media marketing plays important role in promoting benefits of prebiotics.
Technological: Advancements in microencapsulation, fermentation and extraction techniques have made prebiotics cost effective andstable during processing. This supports commercialization of new application formats.
Key Takeaways
The global Prebiotics For Dietary Supplements Market Growth is expected to witness high growth at a CAGR of 7.3% during the forecast period of 2023 to 2030.
The Asia Pacific region is expected to witness fastest growth in prebiotics dietary supplements market attributed to rising incomes, growing health awareness in major countries like India and China.
Key players related content comprises: Key players operating in the prebiotics for dietary supplements market are Archer Daniels Midland Company, Cargill Inc., DowDuPont Inc., Imcopa Food Ingredients B.V., CHS Inc., Crown Soya Protein Group, Wilmer International Ltd., Foodchem, Kerry Ingredients Inc., Burcon NutraScience Corporation, and others.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
