by Presentation software enables users to design, develop, deliver, and share live or prerecorded presentations on desktops or mobile devices. Popular presentation programs include Microsoft PowerPoint, Google Slides, Apple Keynote, Prezi, and others. Presentation software offers a wide range of features such as templates, charts, graphs, images, video embedding, real-time collaboration, moderation controls, analytics and more. They are commonly used in corporate training and meetings, academic conferences, product launches, marketing campaigns, and online classrooms for visual storytelling.
The global presentation software market is estimated to be valued at US$ 5.9 Bn in 2023 and is expected to exhibit a CAGR of 45.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights. The demand for intuitive and engaging digital presentations has significantly increased with the proliferation of distance learning and remote working models during the pandemic. Presentation software facilitates seamless virtual experiences for employees, students and customers alike.
Market Dynamics:
One of the key drivers for the growth of the presentation software market is the increasing popularity of cloud-based presentation platforms. Cloud-based presentation software runs on web browsers and requires no installation, allowing users to access their presentations from any device and share live or recorded shows online. This provides more flexibility compared to desktop-only programs. Cloud platforms like Google Slides also offer automated features like translation, transcription and collaborator suggestions that enhance the presentation design experience. Major software providers are focusing on integrating more collaborative capabilities, interactive elements and real-time analytics in their cloud-based solutions.
Segment Analysis
The presentation software market can be segmented by deployment type, organization size, and application. The cloud segment dominates the market as cloud-based presentation software is cost-effective and offers flexibility. Small and Medium enterprises dominate the market as presentation software helps improve their marketing and sales efforts on a limited budget. Education vertical holds the largest share as presentation software helps improve education quality by offering interactive presentations.
PEST Analysis
Political: Governments across regions are investing in digitalization of the education sector which is positively impacting the adoption of presentation software in schools and universities. Economic: The global recession due to COVID-19 pandemic has increased demand for cost-effective cloud-based presentation solutions from cash-strapped small businesses. Social: Younger demographics prefer visual and interactive learning which is increasing the popularity of tools like Prezi and Keynote for creative presentations. Technological: Advancements in technologies like augmented reality, virtual reality and artificial intelligence are enabling the development of more engaging and collaborative presentation software.
Key Takeaways
The Presentation Software Market Growth is witnessing strong growth driven by increasing digital transformation across industries, growing emphasis on visual and interactive learning, and demand for remote and hybrid work tools. The cloud segment is expected to grow at a high pace during the forecast period owing to scalability, collaboration and cost benefits offered by cloud-based presentation solutions. North America captures a major share of the presentation software market due to early adoption of digital technologies and presence of leading presentation solutions providers in the US and Canada.
The education sector holds immense growth opportunities for presentation software providers with growing investments in virtual classrooms, digital learning and emphasis on practical applications across curriculum. Major players operating in the presentation software market are focusing on partnerships, integrations, innovations and mergers & acquisitions to strengthen their product offerings and market position. For instance, in 2023 Siemens Healthcare GmbH partnered with Curium to incorporate novel imaging solutions into their presentation software suite to drive medical education.
Key players operating in the presentation software market are Siemens Healthcare GmbH, Novartis AG, Curium, GE Healthcare, Lantheus Medical Imaging, Inc., International Isotopes, Inc., Nordion, Eckert & Zieger, Acrotech Biopharma, Blue Earth Diagnostics, Zionexa, Bayer AG, Jubilant Pharma Limited, and Cardinal Health. Their focus on advanced technologies, personalized features and collaboration is expected to intensify competition during the forecast period.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
