by Pressure labels are adhesive labels designed to withstand distribution environments and remain intact during transportation and storage. Pressure-sensitive labels find wide applications across various end-use industries such as food, beverage, pharmaceuticals, personal care, and chemicals amongst others. They offer superior adhesion qualities and can stick easily to any surface including glass, metal, and plastic. Pressure labels help identify, inform, and protect products throughout the supply chain. They provide product information to customers and ensure brand visibility on shelves.
The global pressure labels market is estimated to be valued at US$ 47.88 billion in 2024 and projected to display a CAGR of 8.2% during the forecast period of 2024-2031, as highlighted in a new report published by Coherent Market Insights.
The growing e-commerce industry has boosted the demand for pressure labels significantly. Online retailers extensively use pressure labels for inventory management, shipping and returns. Pressure labels withstand various distribution steps like sorting, packing and ensure product details remain intact. They play a vital role in online order fulfillment. Furthermore, pressure labels allow easy identification of products for order picking as well as returns and exchanges. With the increasing popularity of online shopping, pressure labels market is expected to witness profitable opportunities over the next few years.
Market key trends:
Sustainable labelling is one of the key trends gaining traction in the pressure labels market. Major brands are focusing on developing eco-friendly labels made from recycled materials to align with sustainability goals. For instance, labels produced from recycled PET and paper help reduce carbon footprint. Advanced digital printing technologies are also being leveraged to print minimum information on labels thereby minimizing material wastage. Furthermore, water-based adhesive technology is improving the ease of label removal without using harmful chemicals. The use of sustainable materials as well as innovation in label application technologies will continue shaping the future dynamics of the pressure labels industry.
Porter’s Analysis
Threat of new entrants: Low capital requirements and brand recognition make it easy for new companies to enter the pressure labels market. However, established players have economies of scale and strong distribution networks.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitutes and brands. However, switching costs when changing to a new supplier provide some stability to demand.
Bargaining power of suppliers: Large pressure label manufacturers source raw materials such as paper, plastic and adhesive from a few major suppliers globally. This concentration gives suppliers moderate power over prices.
Threat of new substitutes: Digital printing and radio frequency identification are potential substitutes. However, pressure labels are cost effective for most applications currently.
Competitive rivalry: The market is highly fragmented with many global and regional players. Competition is based on pricing, quality, services and innovation.
Key Takeaways
The Global Pressure Labels Market Share is expected to witness high growth over the forecast period. The global pressure labels market is estimated to be valued at US$ 47.88 billion in 2024 and projected to display a CAGR of 8.2% during the forecast period of 2024-2031.
The market in North America dominates due to increasing demand from food & beverage and pharmaceutical industries in the region. Growing e-commerce sector is further propelling demand. Asia Pacific is the fastest growing market for pressure labels driven by strong growth in end-use industries such as consumer goods, food & beverages, pharmaceuticals and personal care products in countries such as China, India. Growth in Latin America and Middle East & Africa is also above global average supported by industrialization.
Key players: Key players operating in the pressure labels market are 3M, Abbott Laboratories, Bayer AG, Becton, Dickinson and Company, Cardinal Health, F. Hoffmann-La Roche Ltd., GE Healthcare, Gentiva Health Services, Inc., Invacare Corporation, Johnson & Johnson Services, Inc., The Linde Group, Medtronic, Inc., Omron Healthcare, Inc., AdaptHealth, Current Health, Baxter International Inc., Optum (United Healthcare), Outset Medical, and Regeneron Pharmaceuticals, Inc.
