by Market Overview:
Tempera paint is a water-based, opaque painting medium consisting of pigment suspended in a water-soluble binder like egg yolk. It is matte and is suitable for artists, professionals and young kids to engage in creative arts and craft activities. Tempera paints are non-toxic, washable, easy to use and provide vibrant colors making them ideal for home projects, school art projects and teaching young children.
Market Key Trends:
One of the major trends in the tempera paint market is the launch of eco-friendly and toxin-free product ranges. With rising awareness about health hazards of toxic chemicals, manufacturers are introducing products developed from natural ingredients. For instance, manufacturers offer tempera paints made from pigments derived from minerals and organic binders like gum acacia or milk casein instead of synthetic binders. Another trend is the availability of tempera paints in budget-friendly student packs and assorted kits catering to different curriculum-based school art programs. Manufacturers package tempera paints along with brushes and other art supplies to make it convenient for parents and teachers.
Market key trends
The tempera paint market is witnessing the trend of eco-friendly and organic formulations. Many manufacturers are focusing on developing paints with natural pigments and binders to cater to the increasing demand for sustainable products. Natural pigments from minerals, plant extracts and other organic sources are being widely used. Some of the key binders used include water, chalk powder, egg yolk and honey. Such eco-friendly formulations are popular among teachers, students, hobby artists and parents due to their low toxicity.
SWOT Analysis
Strength: Eco-friendly and non-toxic nature makes tempera paints suitable for children’s art activities. They are inexpensive and easily available.
Weakness: Have a shorter shelf-life compared to other paint types. Quality may vary between budget and premium brands.
Opportunity: Growing popularity of art education in schools and home-schooling is driving the need for child-safe paints.Demand for organic and sustainable products is also increasing.
Threats: Competition from acrylic paints and other advanced paint types used by professional artists. Fluctuations in raw material prices can impact product costs.
Key Takeaways
The Global Tempera Paint Market Demand is expected to witness high growth, exhibiting CAGR of 5.4% over the forecast period, due to increasing adoption in art education sector.
The regional analysis indicates North America dominates the market currently owing to widespread use of tempera paints in K-12 art programs. Europe is another major market boosted by growth in hobby and craft activities.
Key players operating in the tempera paint market are Crayola LLC, Faber-Castell AG, Sargent Art, Reeves (Colart Group), Liquitex (Colart Group), Sax Arts & Crafts, Prang (Dixon Ticonderoga Company), RASCHER GmbH, Richeson Art Materials, Jovi S.L.
Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
